Creating a set of seven unique avatars for students to choose from when setting up their Chegg accounts. Designed to enhance user engagement and personalization, these avatars reflect different learning styles, allowing students to express their study habits and identities in a fun, relatable way.
Creating a set of seven unique avatars for students to choose from when setting up their Chegg accounts. Designed to enhance user engagement and personalization, these avatars reflect different learning styles, allowing students to express their study habits and identities in a fun, relatable way.
Creating a set of seven unique avatars for students to choose from when setting up their Chegg accounts. Designed to enhance user engagement and personalization, these avatars reflect different learning styles, allowing students to express their study habits and identities in a fun, relatable way.
Company
Chegg
Type
Illustration
Year
2024
Team
Brand & Creative, CRM, Paid Marketing, PMO, Engineering, and more
Defining the visual identity
We kicked things off by moodboarding visuals and mapping out words for each learning style, pinpointing key traits and symbols that could bring them to life. This groundwork helped shape a unique look and feel for each avatar, making sure they connected with students’ study habits and personalities. From there, I sketched out different concepts in Procreate, playing with shapes, expressions, and details to capture the right vibe. Once the ideas felt solid, I moved into Illustrator to refine the style, ensuring the designs were clear, scalable, and consistent.
We kicked things off by moodboarding visuals and mapping out words for each learning style, pinpointing key traits and symbols that could bring them to life. This groundwork helped shape a unique look and feel for each avatar, making sure they connected with students’ study habits and personalities. From there, I sketched out different concepts in Procreate, playing with shapes, expressions, and details to capture the right vibe. Once the ideas felt solid, I moved into Illustrator to refine the style, ensuring the designs were clear, scalable, and consistent.
We kicked things off by moodboarding visuals and mapping out words for each learning style, pinpointing key traits and symbols that could bring them to life. This groundwork helped shape a unique look and feel for each avatar, making sure they connected with students’ study habits and personalities. From there, I sketched out different concepts in Procreate, playing with shapes, expressions, and details to capture the right vibe. Once the ideas felt solid, I moved into Illustrator to refine the style, ensuring the designs were clear, scalable, and consistent.
Enhancing for impact
After getting the illustrations close to their final state, I incorporated feedback and refined the designs further. Adjustments focused on enhancing recognizability, ensuring visual balance, and making the avatars feel both playful and representative of diverse student experiences.
After getting the illustrations close to their final state, I incorporated feedback and refined the designs further. Adjustments focused on enhancing recognizability, ensuring visual balance, and making the avatars feel both playful and representative of diverse student experiences.
After getting the illustrations close to their final state, I incorporated feedback and refined the designs further. Adjustments focused on enhancing recognizability, ensuring visual balance, and making the avatars feel both playful and representative of diverse student experiences.
Outcome
The final set of avatars provided students with an engaging and meaningful way to personalize their accounts, reinforcing Chegg’s commitment to supporting diverse learning preferences. By aligning avatars with real student learning styles, we successfully blended functionality with self-expression, making the platform more student-centric. This project demonstrated the power of thoughtful, research-driven design in creating personalized user experiences that resonate with individual needs and foster a deeper connection with the platform.
The final set of avatars provided students with an engaging and meaningful way to personalize their accounts, reinforcing Chegg’s commitment to supporting diverse learning preferences. By aligning avatars with real student learning styles, we successfully blended functionality with self-expression, making the platform more student-centric. This project demonstrated the power of thoughtful, research-driven design in creating personalized user experiences that resonate with individual needs and foster a deeper connection with the platform.
The final set of avatars provided students with an engaging and meaningful way to personalize their accounts, reinforcing Chegg’s commitment to supporting diverse learning preferences. By aligning avatars with real student learning styles, we successfully blended functionality with self-expression, making the platform more student-centric. This project demonstrated the power of thoughtful, research-driven design in creating personalized user experiences that resonate with individual needs and foster a deeper connection with the platform.
