As a freelance illustrator, I was tasked with creating playful packaging illustrations for Nurture Life, a brand offering nutritious, ready-to-eat meals for kids. The goal was to create engaging illustrations that appealed to children, fostered positive food associations, and helped parents quickly identify meal components. These fun designs were added to the packaging of various Kids Meals and Finger Foods, aiming to bring the meals to life and enhance the overall brand experience.
As a freelance illustrator, I was tasked with creating playful packaging illustrations for Nurture Life, a brand offering nutritious, ready-to-eat meals for kids. The goal was to create engaging illustrations that appealed to children, fostered positive food associations, and helped parents quickly identify meal components. These fun designs were added to the packaging of various Kids Meals and Finger Foods, aiming to bring the meals to life and enhance the overall brand experience.
As a freelance illustrator, I was tasked with creating playful packaging illustrations for Nurture Life, a brand offering nutritious, ready-to-eat meals for kids. The goal was to create engaging illustrations that appealed to children, fostered positive food associations, and helped parents quickly identify meal components. These fun designs were added to the packaging of various Kids Meals and Finger Foods, aiming to bring the meals to life and enhance the overall brand experience.
Company
Nurture Life
Type
Illustration
Year
2024-2025
Team
Worked with the Nurture Life creative team
Concept development
Each meal features fresh, whole ingredients, and I aimed to personify these elements in a way that felt inviting and playful. I began with research into the movement and natural shapes of the assigned ingredients. Using Nurture Life’s existing design language, I sketched out activity ideas—ensuring that each vegetable and protein maintained recognizable features while embodying a friendly, cartoonish charm.
Each meal features fresh, whole ingredients, and I aimed to personify these elements in a way that felt inviting and playful. I began with research into the movement and natural shapes of the assigned ingredients. Using Nurture Life’s existing design language, I sketched out activity ideas—ensuring that each vegetable and protein maintained recognizable features while embodying a friendly, cartoonish charm.
Each meal features fresh, whole ingredients, and I aimed to personify these elements in a way that felt inviting and playful. I began with research into the movement and natural shapes of the assigned ingredients. Using Nurture Life’s existing design language, I sketched out activity ideas—ensuring that each vegetable and protein maintained recognizable features while embodying a friendly, cartoonish charm.
Optimizing for packaging
Beyond standalone illustrations, I focused on how these characters would function within the packaging layout. Each illustration was adjusted for scalability and legibility, ensuring that no detail was lost when the packaging was printed. I passed off the completed illustrations for the Nurture Life design team to finalize the positioning of the illustrations effectively alongside product descriptions.
Beyond standalone illustrations, I focused on how these characters would function within the packaging layout. Each illustration was adjusted for scalability and legibility, ensuring that no detail was lost when the packaging was printed. I passed off the completed illustrations for the Nurture Life design team to finalize the positioning of the illustrations effectively alongside product descriptions.
Beyond standalone illustrations, I focused on how these characters would function within the packaging layout. Each illustration was adjusted for scalability and legibility, ensuring that no detail was lost when the packaging was printed. I passed off the completed illustrations for the Nurture Life design team to finalize the positioning of the illustrations effectively alongside product descriptions.
Outcome
The charming ingredient characters were a joy to create, and this project was a perfect opportunity to blend my passion for packaging, illustration, food, and family brands. The end result is a set of illustrations that visually enrich the brand while supporting its commitment to providing nutritious, kid-friendly meals.
The charming ingredient characters were a joy to create, and this project was a perfect opportunity to blend my passion for packaging, illustration, food, and family brands. The end result is a set of illustrations that visually enrich the brand while supporting its commitment to providing nutritious, kid-friendly meals.
The charming ingredient characters were a joy to create, and this project was a perfect opportunity to blend my passion for packaging, illustration, food, and family brands. The end result is a set of illustrations that visually enrich the brand while supporting its commitment to providing nutritious, kid-friendly meals.
