Chegg’s internal leadership conference aimed to inspire and unify the leadership team through two major events in Summer and Winter. The theme, inspired by global mass transit signage, reflects movement, clarity, and optimism, while aligning with Chegg’s core values of leadership, learning, innovation, and empowerment. The design sought to create a visual identity that resonated with the company’s forward-thinking ethos, balancing boldness and flexibility for seamless application across multiple touchpoints and events. Ultimately, the branding captured the spirit of growth and innovation, while making navigation intuitive and visually compelling.
Chegg’s internal leadership conference aimed to inspire and unify the leadership team through two major events in Summer and Winter. The theme, inspired by global mass transit signage, reflects movement, clarity, and optimism, while aligning with Chegg’s core values of leadership, learning, innovation, and empowerment. The design sought to create a visual identity that resonated with the company’s forward-thinking ethos, balancing boldness and flexibility for seamless application across multiple touchpoints and events. Ultimately, the branding captured the spirit of growth and innovation, while making navigation intuitive and visually compelling.
Chegg’s internal leadership conference aimed to inspire and unify the leadership team through two major events in Summer and Winter. The theme, inspired by global mass transit signage, reflects movement, clarity, and optimism, while aligning with Chegg’s core values of leadership, learning, innovation, and empowerment. The design sought to create a visual identity that resonated with the company’s forward-thinking ethos, balancing boldness and flexibility for seamless application across multiple touchpoints and events. Ultimately, the branding captured the spirit of growth and innovation, while making navigation intuitive and visually compelling.
Company
Chegg
Type
Illustration
Year
2024
Team
Brand & Creative Marketing, HR, Employee Experience, Leadership/C-Suite
Concepting
The journey began by exploring core themes of leadership, learning, and empowerment, translating them into a bold and dynamic visual identity. We looked to mass transit and railroad signage for inspiration, drawing on its clarity, simplicity, and sense of movement.
The journey began by exploring core themes of leadership, learning, and empowerment, translating them into a bold and dynamic visual identity. We looked to mass transit and railroad signage for inspiration, drawing on its clarity, simplicity, and sense of movement.
The journey began by exploring core themes of leadership, learning, and empowerment, translating them into a bold and dynamic visual identity. We looked to mass transit and railroad signage for inspiration, drawing on its clarity, simplicity, and sense of movement.
Logo & system development
The logo was crafted to symbolize both leadership and learning through its sleek, contemporary form, while the color palette and typography were carefully selected to balance clarity and vibrancy. To complement the primary brand elements, a comprehensive set of supporting icons was created for wayfinding. These icons—ranging from location and arrival to programming and exit—were designed to reflect Chegg's values of visibility, simplicity, and ease of navigation, guiding participants through the experience effortlessly.
The logo was crafted to symbolize both leadership and learning through its sleek, contemporary form, while the color palette and typography were carefully selected to balance clarity and vibrancy. To complement the primary brand elements, a comprehensive set of supporting icons was created for wayfinding. These icons—ranging from location and arrival to programming and exit—were designed to reflect Chegg's values of visibility, simplicity, and ease of navigation, guiding participants through the experience effortlessly.
The logo was crafted to symbolize both leadership and learning through its sleek, contemporary form, while the color palette and typography were carefully selected to balance clarity and vibrancy. To complement the primary brand elements, a comprehensive set of supporting icons was created for wayfinding. These icons—ranging from location and arrival to programming and exit—were designed to reflect Chegg's values of visibility, simplicity, and ease of navigation, guiding participants through the experience effortlessly.
Event rollout
With the visual identity system in place, the next step was to apply it across all event touchpoints. The design system was flexible enough to accommodate a range of materials, including digital screens, signage, badges, presentations, and environmental elements. Special attention was given to ensuring consistency and clarity in messaging, while enhancing the attendee experience through intuitive design and impactful visual elements.
Outcome
The final design system for the conference was a resounding success. Our carefully crafted designs made navigating the events seamless, with icons that provided helpful cues and guidance, enhancing the overall attendee experience. These designs resonated deeply with attendees, reinforcing Chegg’s commitment to innovation and empowerment.
The final design system for the conference was a resounding success. Our carefully crafted designs made navigating the events seamless, with icons that provided helpful cues and guidance, enhancing the overall attendee experience. These designs resonated deeply with attendees, reinforcing Chegg’s commitment to innovation and empowerment.
The final design system for the conference was a resounding success. Our carefully crafted designs made navigating the events seamless, with icons that provided helpful cues and guidance, enhancing the overall attendee experience. These designs resonated deeply with attendees, reinforcing Chegg’s commitment to innovation and empowerment.
