AU & UK OOH ADS
"Life is hard. Uni doesn't have to be." College students have enough struggles as it is, our goal is to make their education experience easier. OoH ads were the perfect canvas for this campaign.
ROLE: Creative Direction, Design, Production
TEAM: Nina Smith, Claire Fraze, Kelly Egan, Sage Curtis
When asked to list any online learning platform which helps students with homework, the number of respondents who listed "Chegg" increased by:
58% during the post campaign survey
We worked with two different agencies in Sydney to complete both the on-campus and transit portions of this project.
Our creative process involved the production of multi-format materials, ensuring that the language and tone resonated both geographically and with the unique phase of life of our target audience.
SYDNEY LIGHT RAIL MEGA SIDE
This placement offers the equivalent of a large format billboard traveling directly through the Sydney CBD. This high-impact execution reached students from notable High Schools and Universities including UNSW, Sydney Girls and Sydney Boys High School.
An average of 1.8 million monthly passenger journeys
SYDNEY METRO SHOWCASE
High-impact portraits/large format landscapes designed to capture commuters’ attention and positioned in close proximity to retail precincts, business parks and commuter hubs.
More than 16 million passenger journeys annually
ON-CAMPUS UNIVERSITY PLACEMENTS
Marketing to our audience in their environment, mostly in dining hall spaces.
UK VARIATIONS
The second part of this campaign was modified creative that would be launching in the UK. I worked with copywriters to alter the overall language so that the ads would speak to a different audience. Unfortunately the UK part of this campaign was canceled and our creative didn't go live.
