THE FUTURE
OF LEARNING
When AI started to become the ultimate "It girl", I played a pivotal role in crafting CheggMate, Chegg's updated brand and visual direction.
ROLE: Creative Direction, Storyboarding, and Visual Design
MOTION: Sean Caesar
Our team faced and overcame numerous challenges, including rigorous testing, iterative revisions, and the navigation of legal considerations. The culmination of our hard work resulted in the finalization of a visually stunning and effective landing page.
The project thrived on robust collaboration, involving key players such as our CEO, CMO, PMMs, UX/UXR, Chat-GPT, Legal, IM, Consumer Insights, Accessibility, and Multimedia teams.
CUSTOM ICONS
COLOR PALETTE
& TEXTURE
TYPOGRAPHY
INSPIRATION
During the design process, we actively sought & incorporated daily feedback from various stakeholders. Yes, our 51-page Figma file is wild. These are only a select few iterations 🤪
SO MANY ITERATIONS...
