SOCIAL
I am basically living the dream. I spend countless hours scrolling on TikTok and Instagram already, it's just an added bonus that I get paid to create impactful ads that get to be seen in the wild.
ROLE: Creative Direction & Design
TEAM: Chegg Creative Marketing
PAID & ORGANIC
RELATIONSHIP WOES
Took a spin on the funny intricacies of dating in college to capture students' attention while playing into studying.
"Learn with Chegg!" For this campaign, we used strategic design choices geared towards a Mexican audience in order to create excitement for the launch of the product in Spanish. We did extensive research to identify the local, familiar element of papel picado (celebratory banners) and country colors while still keeping the essence of the Chegg brand.
APRENDE CON CHEGG!
Chegg works with different influencers and creators to create videos for our TikTok channel. We didn't have a library of stickers or GIFs for them to use and that was creating an issue with consistency among our videos. In order to fix that, we designed stickers/GIFs for them to use in different video scenarios. They were then animated and uploaded to our GIPHY channel.
TIKTOK CREATOR STICKERS
STATIC
